New York, New York
Senior Customer Marketing Manager
Basic Function:
• Develop customer specific marketing strategies that generate consumer demand for the bands. In doing so, ensure marketing initiatives are consistent with both the brand and customer strategy.
• Responsible for developing and overseeing execution of customer marketing programs with Target.
• Serve as the marketing resource to the customer and Customer Business Development team. In doing so, act as the consumer knowledge and strategic marketing expert for the assigned customer team.
• Serve as the Customer Business Development resource to the Marketing and Product Development teams. In doing so, act as the trade development expert for the Marketing teams.
• Establish and build positive relationships with customer’s merchandising and marketing organizations. In doing so, reinforce marketing thought leadership.
• Lead fact based program analysis to continually improve sales and profit performance of marketing investment with customer.
Major Duties:
• Collaboratively work with customer team and brand to develop specific marketing programs that support overall strategic business plan.
o Lead effort to leverage brand/consumer knowledge and insights to positively impact marketing mix results: merchandising, assortment, shelving, pricing
o Ensure 360 degree consistency across all customer marketing vehicles: display, circular, wall graphics/signage, direct mail, receipt marketing, beauty campaign
o Ensure promotion activities link to broader brand/consumer objectives and priorities
o Ensure product offerings across merchandising vehicles are consumer preferred and competitive
o Ensure all approved marketing programs are well managed from concept to execution.
Proactively incorporate Brand Marketing feedback to ensure strategic alignment
Provide written project direction via internal documentation (creative or research brief).
Provide proper oversight, guidance and support to cross functional constituents to ensure both the brand and customer timelines are met
Provide thought leadership and support for significant customer meetings.
Co-lead development of presentation materials based upon brand and customer knowledge/experience: portfolio strategy, new products, consumer research, brand building, public relations etc.
Deliver appropriate presentation components
Assist in coordination of cross functional participants
Ensure customer strategies/requirements are well understood by all levels of brand marketing and product development.
Develop & present “customer education sessions” on regular basis
Provide customer input as needed
Primary Interaction:
Customer Team: TL & CBM’s
Brand Marketing: Vice Presidents, Directors & Product Managers
Customer’s Marketing and Merchandising Organizations
Finance
Operations
The Creative Studio
Knowledge and Skills Required:
Brand Management
Translate consumer/brand insights into action plans
Experience applying all elements of marketing mix (360 Marketing)
Understand cost structures and P&L implications of building programs
BA/BS required, MBA preferred
3 to 5 years of Brand Marketing