Sales and marketing professionals in demand in 2017

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After a slow start to the year, hiring increased during the second half of 2016, with businesses adopting a steady approach to recruitment despite uncertainty ahead of the presidential election. Demand was particularly high for roles relating to business growth, such as business development and sales executives.

“Employers looking to secure top talent showed a strong willingness to pay for it, with businesses offering increasingly creative benefits packages,” said Kurt Kraeger, Managing Director at Robert Walters.

SMEs in particular were innovative in developing new pay and compensation structures, and offering equity and profit sharing as incentives to attract top talent, forcing more established blue-chip companies to review their own remuneration packages as a result.

Key skills sought

In 2017, we expect demand for business development specialists to remain high, given the vital role these professionals play in helping businesses grow. Employers will have to review compensation structures to secure top talent in this field.

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