The role of a sales director

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A sales director is crucial in improving an organization’s revenue and sales. A good sales director can affect the overall performance of a business as it is they who hire, manage and support the sales staff of an organization.

To reach the level of sales director you need to be results-orientated, intelligent, energetic, have a positive attitude and commercial awareness.

 

What does a sales director do?

Everyday is different as this role is usually fast-paced and quite exciting. Along with meeting targets and keeping the sales team motivated, most sales directors are responsible for managing all sales efforts, strategically launching new products or services into the market and ensuring customer service standards are high and continually improving.

Long-term strategic planning for the company is also a key focus for a sales director. Meetings with the heads of various departments, especially marketing, usually happen frequently to brainstorm regarding product launches or proposals.

Hours vary depending on travel; most of the time, a sales director’s schedule is very flexible including meetings and lunches with clients, interstate and overseas. Hours on a typical day at the office would be between 8am and 6pm.

A good sales director can affect the overall performance of a business as it is they who hire, manage and support the sales staff of an organization.

What skills are important for a sales director position?

  • Exceptional communication and negotiating skills 
  • Strong organizational skills and the ability to multitask
  • Good management and delegation
  • Strong leadership skills
  • Personable nature
  • Positive attitude

Associate Director, Nick Louca says: "If you have plans to work your way up the corporate ladder, the path often begins with experience as a sales representative. Internal salespeople are often given the preference of a promotion when it comes to sales management. Most experience and learning comes with time, plenty of persistence and hard work which definitely pays off."

Find out more about the role of a business development manager.

For more information, please contact:
Nick Louca, Vice President - Commerce (New York)
nick.louca@robertwalters.com
+1 212 704 9900

Simon Bromwell, Managing Director (San Francisco)
simon.bromwell@robertwalters.com
+1 415 549 2000

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