US start-ups competing with China for top tech talent


A ranking of the top AdTech startups released earlier this year shows NY leads the way with five of the top ten firms who raised the most capital raised in 2014. But, even though half of the top ten companies are based in New York, China is quickly closing the gap.

The top capital earner in 2014 was Feixiangren Information Technology, based in Beijing, raising an impressive $200M in investments in 2014.


New York headquartered companies MediaMath ($176M) and AppNexus ($110M) came in second and third place respectively. Surprisingly, number two and three on the list are direct competitors based in NYC; both startups offer online ad and media solutions. The other three NY based list toppers are #6 xAd, #8 Return Path and #9 Integral Ad Science.

Surprisingly, only two of the top ten fundraising startups from 2014 call Silicon Valley home base (#5 AdRoll and #10 Sharethrough) and none of the top ten are European. Rounding out the top ten are #7 Avazu based in Shanghai and #4 Cardlytics based in Atlanta.

While the US led total funding numbers for AdTech startups in 2014, it’s unclear how long NY will lead the charge with Asian investments soaring last year and countless new startups cropping up everyday. As funding increases for top Chinese startups, these companies become more and more attractive for the top pros in the industry. These days US companies are not only competing on a global scale for funding, but also for top talent in the tech market.

For more information on what top tech start-ups are paying and how to best market yourself to these exciting companies, in New York and San Francisco please contact:

A ranking of the top AdTech startups released earlier this year shows NY leads the way.

Nick Louca (New York, NY)

Simon Bromwell (San Francisco, CA)

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