How to make it as a PR specialist

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The internet has allowed the general public access to more information than ever before. Social media has made it especially easy for a company’s reputation to be molded by the public. PR specialists are extremely important in businesses today as they work towards managing an organization’s public image.

To become a PR specialist you will need a combination of education, experience and a passion for marketing.

 

What does a PR specialist do?

Good PR is the telling of a good brand story in an effort to influence the public. The better the story, the better the public relations. While the public part implies inclusion of things like public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications, it also involves a lot of behind-the-scenes, non-public activity. It could involve simply the writing of a press release, but it could also involve coordinating media contacts for an event or conference, securing credentials and lobbying for article placement. PR specialists can work in agencies or in house across a range of industries.

What education, training and experience do I need to become a PR Specialist?

A PR Specialist will have some sort of formal qualification. A degree in public relations, communications or marketing is common among PR practitioners. Gaining work experience is very important, as practical skills are essential in this high pressure environment. Internships are a compulsory part of many communications courses. A specialist will generally have five years’ experience in their chosen field.

What skills do I need to become a PR specialist?

PR specialists primarily need strong journalistic and writing skills. The ability to communicate with people across all facets of the business and media is also a must. Interpersonal skills and an understanding of the media landscape is important, as is persistence.

Start your sales and marketing job search today.

PR specialists are extremely important in businesses today as they work towards managing an organization’s public image.

For more information, please contact:
Nick Louca, Vice President - Commerce (New York)
nick.louca@robertwalters.com
+1 212 704 9900

Simon Bromwell, Managing Director (San Francisco)
simon.bromwell@robertwalters.com
+1 415 549 2000

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