Editor In Chief, Content Marketing
Location San Francisco
Consultant Oliver Sexton
Date posted May 12, 2017
As the Marketing Writer you will touch all areas of marketing and be responsible for keeping the company voice and tone consistent across all channels. This is a mission critical role for our client. This Editor In Chief will write and edit blog posts, writer customer case studies, advertising and website copy, and much more. This person will also own publishing and management of the social channels, primarily Facebook, Twitter, LinkedIn.
How You’ll Ramp
Within your first week...
- Spend time with the marketing team and review all of their work to date to get an idea of the brand voice. You'll dive in and immediately begin editing and writing content.
By Day 30...
- You’ll be confidently working with the product and sales teams to write regular product updates and announcements for their blog, social channels, and any other relevant areas.
- You’ve written a first draft of brand voice guidelines and you’re evangelizing it and training others how to use it.
- You’re editing marketing content for our website, sales materials, and anywhere else we need help.
- You’ve mastered and up leveled the use of social channels, posting regularly, building relationships with the company audience, and building them into distribution channels for the content you produce.
- You’ve written your first customer case study. You publish it on the site and you work with the PR team to get it published on relevant 3rd party sites.
- After working with the Product Marketing and Product teams, you’ve completely reworked the content on their site so that it fits with the Brand Guidelines you’ve written.
- You’re confidently helping the team consistently write and publish content that’s on brand and resonates with their audience.
What You've Accomplished...so Far
- You love writing and you have 5 years of professional writing experience.
- You agonize over just the right way to express an idea or thought when writing.
- You can thrive writing about technical topics and working with technical teams to produce content.
- You don’t just think about producing content, but how to get it in front of the right audiences. This line of thinking helps inform your writing process.
- You are data driven and love tracking stats that help inform the work you do in the future.