Growth Marketing Lead
Location Palo Alto
Consultant Bethan James
Date posted July 18, 2017
We are working with an innovative company in the financial service space, and they are looking for a Growth Marketing Lead. This individual will drive company growth at the intersection of product, marketing, engineering, and data; as well as working collaboratively to create features that optimize engagement, acquisition, retention, and revenue.
- Define marketing strategies to expand audience: social media, email marketing, grassroots marketing, affiliate and financial partnerships, blogger relations, etc
- Define growth metrics and KPIs
- Utilize analytics to determine where users are engaging, what they're interested in, and what does and does not work
- Optimize the company's data pipeline and reporting
- Collaborate with your team to implement features throughout their web app, marketing pages, and emails.
- Prior Growth marketing/hacking experience
- Passionate about data. Knowledge of A/B testing and cohort analysis
- Experience in fast-paced, high growth startup a bonus