Product marketing jobs

Robert Walters recruit for a variety of product marketing jobs in the United States including permanent and contract roles. We also offer career advice based on in-depth knowledge of the current market and support on salary benchmarking. View our latest product marketing vacancies below.

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Marketing Manager

Salary: $100000 - $110000 per year

Location: New York

Date Posted: July 10, 2018

Title: Marketing Manager Reports to: Chief Commercial Officer A new position has just arisen with one of the leading healthcare companies who, through their technology-enabled and clinically proven platform, are providing structured programs to improve behavioral health and medical outcomes while lowering overall spending. With a small and close knit team, the company has realized huge growth via their marketing channels and so the executive leadership team is now seeking a Marketing Manager to implement integrated marketing campaigns across all channels to drive new customer acquisition, engagement and retention. As the Manager, reporting directly into the Chief Commercial Officer, you will be responsible for overseeing all CRM campaigns and operationalizing the analytical efforts of the team through A/B testing and by building new capabilities to optimize campaigns and enable future growth. The successful applicant will have excellent operational skills and comfort working with data to analyze results and understand key drivers of performance. He or she will also have CRM and direct marketing experience in a fast paced consumer healthcare environment.
Director of Consumer Marketing

Salary: $140000 - $160000 per year

Location: New York

Date Posted: June 27, 2018

Title: Director of Consumer Marketing Reports To: Chief Commercial Officer A new position has just arisen with one of the leading healthcare companies who, through their technology-enabled and clinically proven platform, are providing structured programs to improve behavioral health and medical outcomes while lowering overall spending. With a small and close knit team, the company has realized huge growth via their marketing channels and so the executive leadership team is now seeking a Director of Consumer Marketing to lead their B2B2C patient marketing across all platforms. As the Director, reporting directly into the Chief Commercial Officer, you will be responsible for creating the overall patient marketing strategy and tactical campaigns to improve marketing efforts and drive engagement with all current, past and potential patients and health plan clients’ members. Managing all third-party agencies and vendors, you will create targeted channel strategies and define the overall marketing positioning and messaging. The successful applicant should have prior Patient or Consumer Marketing experience in the Healthcare or Health Plan industry and a deep understanding of the healthcare industry. He or she will also have a proven track record building and managing patient marketing and patient acquisition teams.